POLICE are urging pubs and restaurants to sign up to a scheme to deter drink-drivers.
The month-long Sober and Motoring campaign was launched by police on Wednesday.
Pubs, clubs and restaurants are being urged to offer designated drivers free soft drinks for the evening to deter drink drivers.
A police spokesman said it was disappointing that so far no-one in Rutland has signed up to the scheme.
He said: “Under the scheme, if you go to a participating bar and show your car keys, you get a wristband which entitles you to free soft drinks for the evening.
“It means that someone is taking some responsibility to make sure that everyone gets home safely and the bars that have signed up are showing some responsibility for their customers.
“We want everyone to think twice before a drink-driver gets behind the wheel.
“We are appealing for everyone in the area to get involved, particularly in the Rutland where we have had a disappointing response.
“It is even more essential in rural areas where there is little or no public transport.”
Police first launched the Sober and Motoring scheme in December, as part of its twice-yearly drink-drive campaign.
Michael Ellis, whose son Christopher, 17, of Manton, was killed in October 2007 after an accident which involved a drink-driver, is backing the campaign.
The driver of the car Roland Simey, 18, was sentenced in 2008 to three-and-a-half years in a young offenders’ institution after pleading guilty to causing death by careless driving while over the prescribed alcohol limit. The accident happened on the A6003 Uppingham Road in Caldecott.
Mr Ellis, 58, of Uppingham, said: “I am getting behind this campaign so that other families don’t have to go through what we have.
“This is a cutting edge idea to try to get bars and pubs to have some responsibility for their customers without losing the revenue. It is a positive thing and helps promote their business.”
To sign up, visit www.leics.police.uk.