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Olivers BabyCare opens shop in Langtoft

A baby business has opened a shop after 15 successful years of trading online.

The Langtoft-based business, Olivers BabyCare, opened its doors to customers for the first time on Thursday (June 3) after seeing a gap in the market.

Kate Porter, brand manager, said: “With the closure of Kiddicare and recently John Lewis shutting in Peterborough, there isn’t anything else in this area, which does anything for families in regards to buying baby things.

Hollie White, employee at Olivers BabyCare
Hollie White, employee at Olivers BabyCare

“From travel items to baby seats, we do pretty much everything and saw there was a gap in the market.

“People say they want somewhere they can put their hands on a pram and look at a car seat in person.”

The business owner, Gerad Barclay, bought Olivers BabyCare in 2006 and has since grown the company online, shipping to people all around the country.

“Gerad is very passionate about it and the industry.

“He has built the business up from there and it is very established online,” said Kate.

The business will continue to have a strong online presence, and offer the option for parents to visit the store to view the products and have them delivered to their home.

A car seat fitting service is also available on site.

The team in the shop consists of people with parenting experience and extensive product knowledge.

Kate said: “With restrictions lifting we are hoping people will be more confident to come out instead of shopping online.”

“Especially for new parents they will want to see a pram. We are hoping that will be the unique thing, people will be able to come in.”

The shop - which is based in 23B at Kings Street Industrial Estate in Langtoft - is open from 9am to 5pm between Monday and Friday.

However, there are plans to extend to weekend opening hours as the business progresses.

Kate said: “We are all very excited and a bit nervous in the anticipation but we are all ready for the next step of the business.

“We look forward to getting out to the public, especially after the past year of lockdown, it will be nice to see people face-to-face and start to become a community for them.

“If people need any advice hopefully it’s somewhere people will be able to recommend to other mums and dads.”

For more information, visit: www.oliversbabycare.co.uk.

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