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Bigger and better guide to promote South Kesteven

A bigger and better Discover South Kesteven visitor guide has been launched in major campaign to boost tourism across the district.

The 64-page glossy guide from South Kesteven District Council aims to attract visitors from far and wide as well as encourage local people to re-discover what’s on our doorstep.

The launch follows latest figures showing that South Kesteven’s 3.4 million visitors now contribute a massive £178m annually to the district economy, securing 2,500 jobs.

Coun Nick Robins, SKDC Cabinet Member for retail and the visitor economy, says the guide will reveal to visitors and residents what the district has to offfer.

“The guide is another great tool to promote the district, following on the heels of our new web site and video, and we have had great feedback all round.”

“There is genuinely something here for all ages to discover and enjoy. We are committed to development and regeneration within South Kesteven, and raising awareness of our incredible heritage, culture and leisure opportunities through our visitor economy team is a major priority.”

The guide highlights the district’s easy access by road, rail and air, its internationally acclaimed festivals, England’s finest Georgian town, stately homes, quaint pubs, famous folk and rich aviation heritage.

It showcases heritage, arts, gardens, famous folk, accommodation providers, market towns and the great outdoors across South Kesteven’s 365 square miles of beautiful countryside, and includes a special ‘Child’s Play’ section and quirky foodie A-Z guide.

It follows the December release of a promotional video and web site by Discover South Kesteven, a part of InvestSK, SKDC’s economic growth and regeneration company.

The new guide can be read on www.discoversouthkesteven.com where a promotional film is also available.


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