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Sky and Johnston Press extend innovative local advertising partnership




Ashley Highfield, chief executive of Johnston Press ENGANL00120110111090305
Ashley Highfield, chief executive of Johnston Press ENGANL00120110111090305

Sky and Johnston Press today announce that they have extended their strategic regional advertising partnership after a successful 12-month trial.

Last year Sky Media made its revolutionary advertising product, Sky AdSmart, available to Johnston Press’ sales network in two of its local markets- the first covering Nottingham, Derby and Sheffield and the second Milton Keynes, Northampton and Peterborough.

Now, a new three-year deal will see Sky AdSmart, which tailors what is shown in TV ad breaks according to a household’s location and profile, roll out across Johnston Press’ extensive footprint – which stretches from northern Scotland to the south coast of England.


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