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Sports officer to boost club links with South Kesteven District Council

A push has been made by South Kesteven District Council to form better links with sporting clubs and groups across the district.

The move comes as SKDC will next month reveal how it plans to improve leisure facilities across the district.

SKDC Logo_Stack_CMYK (6915515)
SKDC Logo_Stack_CMYK (6915515)

The council has just recruited its first sports development officer as it also aims to develop its first sports strategy, as part of its wider economic and social ambitions.

Council leader Matthew Lee said sport and exercise was increasingly important as society tackles growing problems like obesity and well-being.

SKDC never had a sports strategy and had never managed to get sports clubs together.

He explained: “We don’t tell them what to do. This is about reaching out. It’s about reaching out.

“It’s just like (what we are doing) with the arts. How do we pull that collective art together?”

Coun Lee said the officer, who is employed by SKDC’s development company InvestSK on a two-year contract, will follow a pattern already used by it in developing links with the arts and business communities across South Kesteven.

He said: “It’s the same model again and again.”

InvestSK head of arts, Michael Cross said: “It’s a facilitation role as much as anything.”

He said the role could also lead to sports events, just like in arts.

Members of the Culture and Visitor Economy Overview and Scrutiny Committee last week approved the ‘scoping’ works SKDC is to undertake in developing its sports strategy.

A report prepared for the meeting said the officer would establish connections across the district and create a database for future consultation about the wider cultural strategy.

It added: “Gathering external views across this service area is important to ensure appropriate development of sports and physical activity. This will ensure that the cultural strategy is fit for purpose and provides for the types of activities required across the district.”

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