Lidl and Aldi's battle for Market Deeping to be decided by South Kesteven District Council
Plans for a new budget supermarket could be decided on Thursday.
Lidl’s application for a store in Peterborough Road, Market Deeping, has received the written support of more than 100 residents, who have contacted South Kesteven District Council before its planning committee meets.
Both Lidl and Aldi want to build a discount supermarket in the town.
Speaking ahead of Thursday's meeting, Andrew Hodgkinson, Lidl GB’s regional head of property, said: “We have been overwhelmed by the level of support received from the community, and we are grateful to all those who took part in our consultation."
He added: “An incredible amount of thought and consideration goes into our store developments, including their locations.
"As part of our preparation work, we carried out a third-party assessment which identified our site as being the best option for a discount supermarket in Market Deeping."
The Aldi proposal, which has not yet been submitted to South Kesteven District Council, will involve land currently occupied by a petrol station at The Deeping Centre, off Godsey Lane.
Christina Weguelin, asset manager at The Deeping Centre, said: “The council should protect Market Deeping by refusing the application for an out-of-town supermarket.
"Our economic analysis shows that a supermarket in the town centre will bring £1.4m of spend to other local businesses, as people make linked trips while they do their grocery shopping.
"An out-of-town store will in contrast only cause irreversible long-term harm to the high street and local community."
She added that Aldi's public consultation showed appetite for a town centre store and that the firm was now putting together a planning application.