Tourism in South Kesteven gets £120,000 boost
A £120,000 programme is underway to promote South Kesteven in the ‘visitor economy’.
District councillors have endorsed a work plan for the visitor economy team of South Kesteven District Council for 2019/20, which it says will build up on recent growing activity.
Andrew Norman, head of visitor economy for InvestSK,told a council meeting last Thursday the team plans events to promote South Kesteven’s WW2 heritage, especially around the 75th anniversary of Arnhem and D-Day. This follows many events last year concerning RAF100.
The South Kesteven Walking Festival in September will develop further walks in the district, especially around Bourne and the Deepings.
The team will also run the Bourne CiCLE Festival during August 31 to September 1.
New visitor information points are planned, including Deepings Library.
A second district film will also be made to promote South Kesteven, following the success of a recent short film which has been viewed more than 10,000 times on social media.
A further visitor guide will also be produced, following on from one that has just been released. Businesses, said Andrew , had been waiting to see it before advertising in it and some were regretting this.
Andrew said: “The reaction to the visitor guide is electrifying. Next year it will be a more complete product.”
During the spring and autumn, gatherings will be held across the district for those in the visitor economy sector to get together, provide mutual support, train in new technologies and gain feedback on market conditions.
There will also be promotions of the A1 “Explorers Road”, developing cycle routes in the district, and efforts to promote the district to the travel trade.
A report for the meeting of Culture and Visitor Economy Overview and Scrutiny Committee warned that not investing into the local visitor economy would be “undermining the potential for local attractions and related businesses to contribute to South Kesteven’s economic future.”