Vegetables on the menu at Lincolnshire schools
Lincolnshire schools are taking part in a national campaign to encourage children to eat more fresh vegetables.
Veg Power and ITV have joined forces to launch the initiative to improve the nation's health.
To coincide with a new TV advert, maintained primary schools have been sent 10,000 veg power packs for their children, with fun reward charts and food safe stickers with googly eyes to encourage them to try new vegetables.
"Our primary schools throughout the county are receiving the packs this week to coincide with the start of the advertising campaign rolled out across some of the channel's biggest programmes", said coun Patricia Bradwell, executive councillor for children's services.
"It's a fun concept which places children at the heart of a new TV advert as heroes trying to save their parents from being overrun by angry vegetables – 'Eat Them To Defeat Them'.
"The aim is to help parents and carers to engage their children with the campaign at home.
"If it inspires children to eat more healthily and help tackle the rising childhood obesity problem, it's got to be a good thing."
Launching on ITV during Coronation Street, the advert will be rolled out across the channel’s ‘biggest’ programmes (The Voice, Dancing on Ice and Britain’s Got Talent).
People can join in the conversation on social media through the hashtag #EatThemToDefeatThem.
Paul Floyd, head teacher at North Somercotes Primary School, added: "We are passionate about healthy eating and our school cook and her team are always exploring creative ideas to encourage the children to try new, healthy foods.
"The veg power packs look fantastic and the children can’t wait to get started! We pride ourselves on our locally sourced, home cooked, healthy school meals and we will be working closely alongside this campaign to spread the healthy eating message further across our school community."
The campaign is supported by chef Jamie Oliver and food writer Hugh Fernley-Whittingstall, funded by food companies and supermarkets, including Birds Eye, Aldi, Asda, Co-op, Iceland, Lidl, Marks and Spencer, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose.
Watch the advert HERE
Some interesting stats:
- 96 per cent of teenagers and 80 per cent of primary school children don’t eat enough vegetables;
- The UK ranks 21 out of 28 in the EU for fresh vegetable consumption;
- 44 per cent of children remove at least some, if not all, of the salad from a burger; and
- 49.2 per cent of parents wait ‘at least’ five minutes at family mealtime for their children to finish their vegetables (30 hours a year).