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Iris and Violet named Best Independent Retailer at Rutland and Stamford Mercury Business Awards 2021



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A clothing store that opened a second branch during the pandemic was named Best Independent Retailer.

Iris and Violet took home the award, which was sponsored by Oldrids and Downtown of Grantham.

Bethany Scott-Morris opened her first branch in St Mary’s Hill, Stamford, in 2019 and her second in Cambridge in the summer.

Bethany Scott-Morris, of Iris and Violet wins Best Independent Retailer at the Mercury Business Awards 2021. She is pictured with Claire Parker, of Oldrids and Downtown.
Bethany Scott-Morris, of Iris and Violet wins Best Independent Retailer at the Mercury Business Awards 2021. She is pictured with Claire Parker, of Oldrids and Downtown.

Speaking on stage, she said: “Everyone has talked about how hard the last 18 months have been and my team and I have worked harder than we have ever worked before during that time.”

She said the success of the store had been largely down to the fact there was something for everyone, whether it is a hair accessory costing just a few pounds or a new designer dress, as well as a homeware range.

Iris and Violet was also named runner-up in the Best New Start-Up category.

The Iris and Violet team at the Mercury Business Awards 2021
The Iris and Violet team at the Mercury Business Awards 2021

“We were hopeful to win the Best New Start-Up but we never expected to win this category,” said Bethany afterwards. “We are so excited. It is such an accolade and we have had such an amazing evening.

“To be here celebrating with my team after such a difficult 18 months is so nice. We have had an amazing evening and we are all wearing dresses from the shop, which is so special.”

Despite Beth spending a lot of time at the Cambridge store since its opening, she said “Stamford is still my number one and my baby”.

She added that the award would take pride of place in the Stamford store so customers could see it when they popped in.

Oldrids and Downtown
Oldrids and Downtown

“I absolutely love being in the Stamford shop and at the end of each day I always go home on such a buzz.”

Judges said Iris and Violet was selected for its “drive and forward-thinking approach” with a “visionary leader at the helm”.

Runners-up in the category were Simmons Optometrists, based in Oakham, and Paper Plane Designs, an online gift retailer based in Exton.

Also:

Photo gallery from the Mercury Business Awards 2021

Who were the other winners?



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