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Deepings Rugby Club is chosen by sport organisation GiveToLocal as a standard bearer for fundraising potential

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Deepings Rugby Club is ready to tackle the latest lockdown after taking part in a new initiative supported by World Cup winners and international sports stars.

The Linchfield Road club is one of 75 organisations across the country carefully chosen by sport organisation GiveToLocal as a standard bearer for fundraising potential.

And, after community sport in England was hit by the hammer blow of a second national lockdown, Deepings has taken the first supported steps towards securing a bright financial future.

Players at Deepings have been taking part in games of Ready 4 Rugby this season.
Players at Deepings have been taking part in games of Ready 4 Rugby this season.

The club’s rugby development officer Kieran Lynch explained: “The potential benefits of GiveToLocal’s new initiative to our club cannot be understated.

“We are a relatively small club lacking the sponsorship of many others.

“With a sustainable contribution via GiveToLocal’s app we can provide facilities to match our first-rate enthusiasm to teach rugby and its values to those who wish to be part of our sport and community.”

GiveToLocal was launched in 2019 and works with more than 55,000 teams across 15 sports.

Its aim is to pump an additional £10m into community sport annually by backing sport, boosting business and building networks.

High profile supporters include former England striker Les Ferdinand, England World Cup winning cricketer Mark Wood and Olympic swimmer Adam Peaty.

GiveToLocal’s Focus Clubs initiative was launched in order to find clubs across the country capable of showcasing sport’s power and positivity in the face of the coronavirus pandemic.

Focus Clubs gain early access to the latest version of the GiveToLocal app and receive extra support from staff dedicated to helping teams connect to donors and local sponsors.

Connecting with the local community is the first step towards securing vital, sustainable funding.

Youngsters at Deepings Rugby Club. (43176003)
Youngsters at Deepings Rugby Club. (43176003)

GiveToLocal chief executive officer Neil Gardiner said: “It’s fantastic to have Deepings RUFC on board as a Focus Club.

“Their application stood out from the crowd and we feel they can help to encourage more clubs to get on board with GiveToLocal.

“Deepings RUFC has a track record for playing a key role at the heart of their local community and fundraising is something they already do very well.

“We’re here to take them to the next level by helping them to secure the sustainable funding that can ensure lasting, positive change.

“The next few weeks and months are going to be particularly tough for GiveToLocal clubs across the country as the second lockdown takes hold.

“But, as a Focus Club, Deepings RUFC has the opportunity to point the way when it comes to realising fundraising potential.”

Via the GiveToLocal app Deepings RUFC has the potential to connect with hundreds of local donors.

Donors are asked to pledge a minimum of £3 per month and in return they can access a growing number of offers from local businesses.

GiveToLocal is working closely with Deepings RUFC to bring on board businesses as sponsors. A minimum £8 per month donation can connect firms at the heart of the community with new customers and help to support sport in the process.

Lynch added: “It was an amazing feeling knowing we’d been chosen out of the hundreds of clubs that applied. The Focus Clubs initiative will provide access to a resource that could help us build upon the efforts we put in and enable us to realise our plans.

“It’s a lifeline the club needs to fulfil any ambition of a long-term continuation and we’re excited to get started.”

For more information on how your club could benefit from becoming part of the GiveToLocal community www.givetolocal.com/clubs to register now.

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